IEDEI

I love automotive logos, and the following is the original sketch sheet of logo proposals for the Lancia marque.  As you can see, the 1st one in the 2nd row is closest to the current logo, however until at least 1929, the 2nd one in the 1st row was used as the logo.  This original sketch sheet was drawn by Count Biscaretti of Ruffia, who was involved with early Lancias and Vincenzo Lancia

drawings by Count Biscaretti, from 1911:

source of original sketch: http://www.currypotproductions.com/LanciaHistory-100.htm