BMW is a pretty uninspiring marque these days; and now they just keep producing terribly designed, AWD monstrosities which have nothing to do with their company’s roots whatsoever. This is the outcome of a company on the way down….a company grasping for every final breath as Audi trample them in nearly every segment. So you may ask “well, Syed—-why is it OK for Audi to make AWD crossovers and not BMW??”….well, maybe because Audi is firmly rooted in AWD technology? Perhaps because Audi built their entire brand on quattro as their main attraction?! Yes it does make sense for Audi to build lots of AWD cars. You may not want to believe it…but it is in line with the corporate ethos.
What in the world is this!? The new X4 concept. Badly designed….for an opportunistic segment….and the resurrection of a failed (but let’s be honest…unique and inspired) 1970s 4×4 crossover. Compared to the long-lost AMC SX4. So has BMW simply knocked the “S” out of SX4 and replaced “AMC” with “BMW”? you decide!