Tag Archives: automaker websits

german car company websites…

I like presentations, and stylistic analysis of what is being represented.  I find it interesting to check out of some of the german companies to see how their website front pages compare.  Yes you mind find this a bit insignificant, and without any real substance——BUT i feel it does have substance.  I feel it shows the philosophies of these companies….and to whom they are catering to.

BMW:  A cluttered, and slightly primitive looking site—-doesn’t really look like it is fitting in with the brand image.

AUDI:  The most minimalist website out of all the 4 brands I looked at.  No added frames or unnecessary features.  I like the focused energy going on here—with the nice grey background.

MERCEDES-BENZ:  a nice website with a photo-heavy base with border navigation on the top margin.  Same type of grey shades as Audi uses; however used quite differently.  The most ‘movement’ is seen on the MB site, as well as the smallest lettering.

PORSCHE:  Much better than the BMW site, but still a bit dissappointing. The ‘small’ icon photos of each car on the left navigator bar is quite annoying, imo.

VW: simple and uncomplicated with a clear goal of shoving its new Jetta into sales-heaven…..

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