BMW commercial FAIL.

BMW has decidedly become more tacky as the 90’s concluded and the 00’s began.  The cars have declined, in my opinion, and their strategy, designs, and overall brand identity have undergone a process of failure.  Currently their sales are dropping by the day; losing momentum to the imminent rise of Audi, Lexus, and a resurging popularity of Mercedes-Benz.

That being said, it is readily apparent these days that BMW is MOST worried about Audi and their slow and steady growth (even through the recession).  So what are BMW gonna do about it?

They have released one of the cheesiest, nonsensical, and empty commercials i’ve seen in a long time.  Nice one BMW.  Even that previous generation Audi A4 you’ve put sort of makes the current 3-series look pale.  If they had put the new B8 A4, it would have surely converted more buyers into Audi drivers than BMW ones.  Ultimately, what this commercial does is make BMW drivers look worse than their current image already suggests…

And the slow decline of BMW continues…

Tagged , , , , , , , , , , , , , , ,

One thought on “BMW commercial FAIL.

  1. i agree, this thing was dreadful.

Say What You Have To Say

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: