IEDEI

BMW has decidedly become more tacky as the 90’s concluded and the 00’s began.  The cars have declined, in my opinion, and their strategy, designs, and overall brand identity have undergone a process of failure.  Currently their sales are dropping by the day; losing momentum to the imminent rise of Audi, Lexus, and a resurging popularity of Mercedes-Benz.

That being said, it is readily apparent these days that BMW is MOST worried about Audi and their slow and steady growth (even through the recession).  So what are BMW gonna do about it?

They have released one of the cheesiest, nonsensical, and empty commercials i’ve seen in a long time.  Nice one BMW.  Even that previous generation Audi A4 you’ve put sort of makes the current 3-series look pale.  If they had put the new B8 A4, it would have surely converted more buyers into Audi drivers than BMW ones.  Ultimately, what this commercial does is make BMW drivers look worse than their current image already suggests…

And the slow decline of BMW continues…