After years of punishing, brutal and inhumane torture against the legacy of Lancia; easily one of the finest marques of automobiles ever to exist. Sergio Marchionne has finally unleashed the final blow and has announced that he is killing off the Lancia marque. Finally, the marque will not be insulted by minivans and over-the-top rebadged 300C sedans. I am quite frankly relieved after seeing the marque decay over the past decade especially. There was hope with the 2003 Fulvia Concept, but after that project was killed off—-it all went to regurgitated scum.
Read about it at Truth About Cars.
(photo by D-negative)
Quite sad, but needed.