fiat | IEDEI

March282013

automotive, business, cars, design, iedei, vintage

Audi and Alfa Romeo in “negotiations”.

Has Sergio Marchionne finally buckled? Is Audi buying Alfa Romeo? Let’s hope so!

Ward reports:

“Alfa Romeo is at the core of top-level negotiations between Audi and Fiat and might be near to a sale, reliable sources here and in Ingolstadt, Germany, say. Sources close to both Fiat CEO Sergio Marchionne and Audi CEO Rupert Stadler confirm the two are in talks over a major deal.

The top subject reportedly involves the sale of Alfa, but this time not only the brand but Fiat’s Pomigliano assembly plant also is on the table. If the discussions bear fruit, the facility would return to building Alfas under Audi. Pomigliano was built in the late 1960s specifically for Alfa production, but currently makes the Fiat Panda.”

src: Wards

Tagged 2013, alfa romeo, audi, audi buying alfa romeo, factory, fiat, sergio marchionne, vag, vw

November22012

1 Comment

art, automotive, business, cars, design, iedei, men, racing, vintage

Lancia is finally dead.

After years of punishing, brutal and inhumane torture against the legacy of Lancia; easily one of the finest marques of automobiles ever to exist. Sergio Marchionne has finally unleashed the final blow and has announced that he is killing off the Lancia marque. Finally, the marque will not be insulted by minivans and over-the-top rebadged 300C sedans. I am quite frankly relieved after seeing the marque decay over the past decade especially. There was hope with the 2003 Fulvia Concept, but after that project was killed off—-it all went to regurgitated scum.

Read about it at Truth About Cars.

(photo by D-negative)

Tagged alfa romeo, fiat, lancia, lancia marque, over, rip lancia, sergio marchionne is an idiot

March152012

4 Comments

Advertising, automotive, business, cars, iedei, men, vintage, world

picnic!

I’m still trying to figure out if there is a woman lighting her head on fire in the red Renault 4 photo.

src: blenheimGang

Tagged cars, citroen, color, colour, euro, european, families, fiat, french, picnic, picnics, renault, saab, small cars, vintage photos, wallpaper

December122011

1 Comment

automotive, business, cars, design, iedei, men, racing, vintage

History of Abarth

Interesting that a video like this is supplied by “Chrysler LLC”….something I never thought i’d see a few years ago—-but anyways, Abarth is a great historical marque, and even though it is currently diluted in Fiat 500 form—-it’s always nice to appreciate some of the insanity Abarth produced in the past.

Tagged abarth, chrysler, fiat, history of abarth, karl abarth

April52011

2 Comments

automotive, cars, design, iedei, racing, vintage

Abarth Simca 2000.

IEDEI prefers small coupes over everything else in the automotive world—-and part of the reason I get so obsessed with the idea of small rounded coupes is because they have so much character. This one is no exception! the Abarth Simca 2000.

Capable of handing the Porsche 904 it’s own ass as well! Impressive. 202 hp in such a tidy little package.

Most people associate Abarth with Fiat, but a very successful liaison was also formed with Simca. The French company was partly owned by Fiat, and when they wanted to appeal to a younger market with a more sporting image, they turned to the Italian giant for help.

Fiat in turn went to Abarth, who received sponsorship from the larger company. A deal was struck whereby Simca shipped floor pans of their 1000 Sabour to Abarth, who then cut 4″ out of the chassis and built handsome lightweight aluminum bodies around them.

The engine was an all-Abarth 1300cc four-cylinder twin-cam unit which produced up to 140 bhp and was mounted in the rear, while suspension was nearly stock Simca 1000, incorporating a transverse front leaf spring with telescopic dampers and upper wishbones and rear semi-trailing arms a la Porsche.

With this car, Abarth won the World Championship for Makes in 1962. The racing version of the Abarth Simca was developed throughout the 1960s, and the winning design was found to be more than a match for its competitors. In two-liter, 202 bhp specification, the Simca Abarth was easily able to beat the Porsche 904 on the track and won the European Mountain Climb Challenge outright.

http://www.sportscardigest.com/car-profile-abarth-simca-2000/#ixzz1IgpH7KNo

Tagged abarth simca 2000, fiat, for sale, on sale, photos, porsche 904, usa, wallpaper

January62011

2 Comments

automotive, business, cars, iedei

2011 NAIAS: Mopar Fiat 500

This is the actual Mopar detailed Fiat 500! Very cool. Needs lowering though!

Tagged american, chrysler, detroit auto show, fiat, fiat 500, mopar, naias, tuned, usa, w

December262010

3 Comments

automotive, cars, iedei

weird of the day. NOOOOOOOOOO!!!!

I got this monstrosity of a photoshop from a blog known as Fiat Returns To America

To my friends over at that blog (nice blog, by the way), I think you have the right intent, and i applaud your appeal to resurrect the Alfa Romeo Montreal nameplate; HOWEVER good god not on a Challenger body! Have you guys seen the size of a Challenger? It is monstrous large….have you seen a Montreal in real life? it’s pretty damn small.

i do thank you for the entertainment! It would be great to see an Alfa Montreal resurrected….just not this!

Tagged 2011, 2012, alfa romeo montreal, dodge challenger, fiat, fiat returns to america

December62010

8 Comments

automotive, business, cars, iedei

RIP Lancia.

So i’ve ‘liked’ the Lancia page on Facebook, and I continously have my posts deleted by the moderator of their FB page due to the frustration i vent when they show ‘excitement’ over their new product line. The Bologna Auto Show is currently in effect in Italy. Lancia had a few cars ‘under wraps’ (as if they were exciting ventures into automotive excellence).

When they were uncovered, i saw this—-and briefly whispered to myself “RIP Lancia”…..they have REALLY lost the plot over there. Oh…and if that’s not bad enough, the other cars they are showing at the Lancia area of the show are Chryslers *head in hands*

WTF is this crap!? a Lancia? OH REALLY?

http://www.lancia.com

Tagged bologna 2010, death of lancia, fiat, lancia to shut down, lancia ypsilon, ypsilon

August152010

10 Comments

automotive, business, cars, iedei

is VW trying to buy Alfa Romeo (!?)

Well this is a hell of a rumour, that has been getting louder and louder over the past few months. Fiat has been whining about Alfa Romeo not making any money for the company for a LONG time now….and according to several articles I have been reading as of late, it seems that Walter De Silva (ex-Alfa Romeo design chief, now VW/Audi design chief) has been urging Martin Winterkorn to really go after buying Alfa Romeo should Fiat decide to sell the brand. Walter De Silva is so excited about this all, that according to one article i found, it states: “Given what is assumingly the passion for Alfa design, de Silva has in thoughts already about 8 models for Alfa, along with designs as well as drawings.” Easy boy!

To be honest, as someone who is REALLY into Audis and their philosophy, I have been seeing Audi as the new Alfa Romeo for the past few years…..they’re making the cars that Alfa should be making….and the Volkswagen group buying Alfa Romeo could REALLY rejuvenate the brand.

Is there any truth to this? we’ll have to see! It could just be substance-less, gossip…..or it could be the real thing. Knowing the way Volkswagen works, i wouldn’t doubt they are after the brand.

here are some articles about it:

http://www.alfaamore.com/news/vw_aquisition

http://www.autosnewspaper.com/2010/08/01/volkswagen-to-squeeze-alfa-romeo-marchionne-to-sell-to-germans/

http://www.motobullet.com/news.php?id=10344

Tagged 2011, 2012, 2013, 2014, 8c, alfa romeo, audi, buy, fiat, lancia, market, merger, r8, takeover, takover, usa, volkswagen, vw trying to buy alfa romeo, walter de silva

August32010

5 Comments

automotive, cars, iedei

resurrection of the Lancia Stratos?

that’s what Italiaspeed is reporting, after these weird spy pics of a Stratos testing at a FIAT test track in June. I just hope it doesn’t come to america as the Chrysler Conquest or something…

Tagged 2005, 2011, 2012, 2013, alfa romeo, concept, fiat, lancia stratos, new, prodrive

June252010

1 Comment

automotive, business, cars, iedei

fw: an open letter to Lancia

Came across this interesting “letter to lancia” on a site called Petrolblog.

http://petrolblog.com/2010/06/24/an-open-letter-to-lancia/

I gotta agree with you MajorGav, Lancia has lost the plot and really needs to get back to their identity. The stuff they have been releasing for several years is GHASTLY……and in my opinion; Lancia might be THE biggest waste of a marque i’ve witnessed….amazing how Fiat just turned that company into slop.

But i gotta remind my friends over at Petrolblog, that Lancia is now going to be shacked up very closely to Chrysler; and it seems that for the time being, the identity of Lancia will continue to be lost. A friend of mine who works in the auto industry had told me a couple years ago that there was a good chance that Lancia was going to be shut down; but now it seems they’ve found a new use for the marque Lancia. It’s going to serve as a channel to pass Chrysler products into Europe. What a shame.

It’s been said that the next generation Chrysler 300C is going to become Lancia’s flagship car in Europe….but the worst part is: there are supposedly only minimal changes done to the badges and the grille before it will be sold as a Lancia…….if that’s true, Lancia will be all but dead in my opinion…if it isn’t already. I wish VW would buy Lancia and bring it back properly……imagine a Delta Integrale based on a modified R32/R20 platform? That’d be pretty sweet.

Tagged alfa romeo, chrysler, coming back, fiat, lancia, market, returning, sales, selling, uk, usa

April212010

Alfa Romeo return to the USA confirmed for 2012?

(above: Alfa Romeo Dress)

Motor Trend is reporting some info on the return of Alfa Romeo to the US market in 2012. Fiat supposedly released a 5-year plan today, with information on the US market, Chrysler, Lancia, Alfa Romeo, and how these products will be integrated into this market.

So 2012 is supposedly the debut of the Alfa Romeo Giulia (159 replacement) and MT is saying these will be RWD and based (loosely, hopefully) on the 300c and Challenger platforms. This should be in Sedan and Wagon formats. In 2013, will be the addition of a (new) Spider which will be based also on a RWD Chrysler format (wait a minute…the Challenger and 300c are HUGE….so what platform!?).

Either way, FIAT have been giving us this crap for many years now…so whether it happens is unknown….whether it happens on TIME is even more unknown…..but i DO hope it happens.

http://wot.motortrend.com/6636382/auto-news/breaking-new-alfa-spyder-on-chrysler-rwd-platform-in-13/index.html

Tagged 300c, alfa romeo, alfa romeo returning to the united states market, brera, buying, challenger, chrysler, dodge, fiat, giulia, giulietta, lancia, mito, returns to the us, selling, spider, spyder, usa

February272010

1 Comment

automotive, cars, iedei

Alfa Romeo Giulietta; official pics

the worst part of this story is that it seems the car is NOT coming to the USA. oh Fiat you are causing us great pain y’know….meanwhile, check out a few official pics. GORGEOUS. not entirely convinced by the interior, but i’m sure the materials and finish are superb as Alfa Romeo interiors generally are.

Several different versions have been developed: two Quadrifoglio Verde (Cloverleaf) models fitted with a 235 horsepower 1.75-liter turbocharged gasoline engine, two Distinctive models fitted with a 170 horsepower 2.0-liter JTDM turbodiesel engine and a Base model fitted with a 170 horsepower 1.4-liter MultiAir turbocharged gasoline mill.

All the engines are teamed with a six-speed manual as standard while the MultiAir and JTDM engines are available with an optional dual clutch automatic transmission.

Info and pics from: http://www.motorauthority.com/blog/1023724_alfa-romeo-giulietta-official-details

Tagged 2010, 2011, 2012, alfa romeo giulietta, alfa romeo returning to the US, chrysler, fiat, hatchback, introduction, merger, most beautiful hatchback, new alfa romeo, official pics, photos, usa

January82010

3 Comments

automotive, cars, iedei

lost concept: 2003 Lancia Fulvia

The Foto of The Day Lancia Fulvia reminded me of this lost 2003 Lancia Fulvia concept car…..it was a stunning concept, heavily derived from the original design, but modern in its interpretation. I never understood why FIAT destroyed the Lancia name, instead of bringing cars like this Fulvia to production. My friend Jim Hall has tried to explain this numerous times, but I will never understand…..

COME TO YOUR SENSES FIAT & Lancia!! MAKE IT!

Tagged 2003, 2010, 2011, 2012, alfa romeo, fiat, front, girl, interior, italian, lancia fulvia concept, MAKE IT!, modern, new, old and new, original, rear, remake

November202009

the resurrection of De Tomaso!

Autoweek is reporting that a 79 year-old former FIAT executive named Gian Mario Rossignolo is plotting to bring back the legendary De Tomaso name. Apparently he purchased the rights to the name from a bankruptcy court in Italy recently.

The launch lineup will consist of a crossover (????), a luxury sedan, and a coupe starting in 2011. Yeah, it doesn’t sound all that promising by words, but here’s hoping they ditch the sedan and crossover idea and concentrate on coming up with a cool sports car for consumption.

full article: http://www.autoweek.com/article/20091119/CARNEWS/911199992

Tagged 2010, 2011, 2012, coming back, concept, coupe, crossover, de tomaso, detomaso, fiat, gian mario rossignolo, lancia, mangusta, new, new car, pantera, resurrected, sedan

October192009

2 Comments

automotive, business, cars, iedei

rendering of a new Lancia Delta HF

The original Lancia Delta Integrale was a beast of a car. Obviously we never recieved it imported to the USA, so it was added to the mental list of “yes i want but i cannot have” and put aside into the closet.

Lately there’s been some talk of Chryslers being sold here as rebadged Lancia Deltas (see article http://www.motorauthority.com/blog/1036481_chrysler-lancia-to-share-products-delta-could-come-to-u-s ).

Could this mean that if a Delta Integrale or Delta HF is produced, then we might see one? Maybe as an ‘SRT’ model? Dodge Delta HF? Sounds funny i know…but it would be fantastic!

I can’t tell you what the article says, because i don’t know spanish. But the photos are great!

Thanks to Colla Verglas for the info: http://collaverglas.net/2009/10/17/per-somiar-que-no-quedi-lancia-delta-hf-per-luis-camino/

Tagged 2011, 2012, alfa romeo, america, chrysler, concept, delta, dodge, drawing, fiat, future, hf, import, integrale, lancia, lancia delta integrale hf, market, merger, model, new lancia, rendering, us, usa

September262009

1 Comment

automotive, business, cars, iedei

The car FIAT (Alfa Romeo) needs to bring to the USA…

Well, it’s been years of keeping fingers crossed for Alfa Romeos and Fiats to start coming to the USA. Every few months, I see a ‘new’ article stating FIAT’s intent or specific predictions of import plans, or ‘new’ ideas of how FIAT will support bringing their italian-bred machinery back to the US market.

ALFA ROMEO 149 GTA (Milano)

So it’s too late to ask for a 147 GTA as it is being soon discontinued in favour of the new 149. Which is why we are gonna ask for that! A lower priced, italian hatchback with some guts and style is EXACTLY what Alfa Romeo should bring to the US market upon their return. I really hope they don’t blur clear thoughts and think that all they need to bring back are ‘luxury’ cars….Alfa needs to bring cars with SOUL. Small cars that feel more expensive, perform well, and are fun to own. I can’t think of anything better than a GTA hatchback for the resurrection of the Alfa Romeo brand in the USA.

Tagged 147, 149, 2011, alfa 149 gta, alfa romeo, chrysler, company, fiat, future, gta, information, milano, plans, returns, usa

June102009

Fiat-Chrysler: DONE! Chrysler name = dead?

Finally!

So what’s gonna happen now? Is the Chrysler nameplate going away? Businessweek is suggesting there is a “high likelihood” that it will be Jeep, Dodge, and Fiat left in the end of the battle. At first, i was a bit surprised—but the more i think about it, the nameplate “Chrysler” doesn’t really offer much in terms of a solid product line. If anything, Dodge has always been the one carrying the brand. Plymouth used to be a big name in the 70s, but slowly faded away into the automotive graveyard.

So lots of questions! Will Alfa Romeo come back with Fiat? Will all the Chrysler products be called Fiats? Will there be Fiats sold as Dodges? Or will Fiats simply be sold as Fiats, Jeeps as Jeeps, and Dodges as Dodges? Is Fiat bringing the Tata Nano to the USA?

So many questions….but I do agree that Fiat will do a much better job than Daimler did with Chrysler. Let’s see what happens as the details unfold….

Businessweek: http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090610_699415.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis

Tagged agreement, alfa romeo, approved, bankruptcy, chrysler, deal, dealerships, dodge, done, fiat, fiat-chrysler, merger, plymouth, takeover, tata nano

June62009

2 Comments

iedei

Alfa Romeo 149 to the USA

Since Fiat is on its way back to the US market, using Chrysler like human traffic to do so—i’m more excited about the return of Alfa Romeo. FOR YEARS now, we’ve been hearing rumours about Alfa’s return to the US. Since 2006 or so, we’ve been holding our breath….but now it seems it would be practical with a foundation built to support the return of Alfa.

The 8C has already been on sale here for several months, but what else will they bring? The latest sources are saying the 149 (replacement for the Alfa 147) will also be making a move stateside, possibly renamed as the Milano.

I think that would be THE wisest car to bring to the US market. Affordable, classy, and a true competitor to the VW Golf, Audi A3, and the next BMW 1-series (out in 2010/2011 probably). If they price it in the low $20k range, keep the styling as shown in the above photo rendering, and bring the old-school Alfa Romeo attitude with it—-i’m pretty sure Alfa Romeo can bounce back in a very positive way in the US market.

COME ON ALFA! Bring it….

(photo sourced from: http://www.clubalfa149.it/en/)

Tagged 147, 149, 2010, 2011, alfa, alfa romeo, alfa romeo 149, audi a3, bmw 1-series, chrysler, fiat, milano, return, united states, US market, usa, VW golf

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