IEDEI

lately i’ve gotten quite into fragrances—-especially ones that smell like leather OR petrol.

here are some that i quite enjoy:

KNIZE TEN (introduced in 1924)

pretty hard to find KNIZE TEN these days—unless your scrounge around the internet fiending for a hit of it. it is glorious stuff, smells like leather, leather, and more leather with bit of citrus, powder, and tar thrown in for good measure. really classic stuff. wear this while you’re driving, and you feel like a vintage god…

FAHRENHEIT (by Christian Dior)

this stuff is easy to find—properly easy. and it smells like you HAD proper cologne on, and then fell into a gasoline tanker. yes it smells like petrol….and yes it smells damn good. for those people who love to sniff their hands after filling up at the gas station….

Comme Des Garcons Synthetik Series: GARAGE

this stuff is barely wearable, BUT i must give it credit for smelling like a 1971 Le Mans pit stop. It literally smells like you rubbed your shirt into a vintage Le Mans race car’s oil pan, then soaked it in petrol, olive juice (from a dirty martini), and hung it out to dry in front of the exhaust of a trailer carrying your race car. really bold stuff, but very very unique.

there is a certain charm to having worn down gloves, a dirty fast car, and dust settling on the sunglasses.  there’s something to be said for pants with grease stains, a slight skip on a CD, and the smell of leather and petrol firing through the nose as the day goes on

vintage racing souls use a miscellaneous feeling of pureness.  a stripped down, raw, inner feeling that can’t be put into words so easily.  i’ve heard various terms such as “petrolheads” or “car junkies” or “gearheads”—-all of them are rubbish.   vintage racing souls are epitomized by a different context altogether.

it’s not just about the cars—-it’s the ATMOSPHERE.  a sense of belonging to speed, noise, smells, sights, style, and charisma of this world.  an appreciation for the subtle and not-so-subtle uses of objects.

in the end, cars will just be cars—–but the experience of them will be inside YOU.  what is gonna make your calender move day after day after day after day—-the experience of living, brought forth via dreaming, and honoured by living the idea.

this is not about old cars, old times, history, or nostalgia.  THIS IS ABOUT NOW, IN A MODERN WORLD, WITH EYES ON CLASSIC APPEAL.

there were cars, ideas, soul, feel, and everything in between. in the looks, in the lifestyle, in the dreams of young boys who turn into young men and carry their world into the years.

IEDEI will bring together ideas, items, and thoughts which breathe through the insides of vintage souls like you and i. stuff you should buy, places you should go, things you should know, ideas you should feel.

get your sunglasses, pack of smokes, dirty shoes, and driving gloves on…