SAAB will be cool again! KoenigSAAB is born!

 

koenigsegg_saab

Well i gotta say i was very happy when i learned today that Swedish supercar maker Koeniggsegg appears to be the buyer of the troubled GM-owned SAAB brand.

saab_99_front_1970

I had been pretty harsh on Saab a few weeks ago in my post about their direction, but it’s really nice to see them escaping the diseased hands of GM.

This is gonna be a fascinating combination.  So will SAAB go back to being a smaller niche company?  Or will K-Segg try and turn them into a higher volume, money-making swedish trickster?  My suspicions tell me that they’re gonna keep SAAB very specific, very swedish, and bring some of the soul back that’s been lost.  Whether they go retro or they go futurist—-i’m pretty sure that Koeniggsegg is really gonna put some good time and effort into resurrecting one of the cooler brands of cars around today.  It’s also REALLY nice to see Saab going back to Sweden….and not being sold to some rubbish Chinese carmaker….

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