Came across this interesting “letter to lancia” on a site called Petrolblog.
http://petrolblog.com/2010/06/24/an-open-letter-to-lancia/
I gotta agree with you MajorGav, Lancia has lost the plot and really needs to get back to their identity. The stuff they have been releasing for several years is GHASTLY……and in my opinion; Lancia might be THE biggest waste of a marque i’ve witnessed….amazing how Fiat just turned that company into slop.
But i gotta remind my friends over at Petrolblog, that Lancia is now going to be shacked up very closely to Chrysler; and it seems that for the time being, the identity of Lancia will continue to be lost. A friend of mine who works in the auto industry had told me a couple years ago that there was a good chance that Lancia was going to be shut down; but now it seems they’ve found a new use for the marque Lancia. It’s going to serve as a channel to pass Chrysler products into Europe. What a shame.
It’s been said that the next generation Chrysler 300C is going to become Lancia’s flagship car in Europe….but the worst part is: there are supposedly only minimal changes done to the badges and the grille before it will be sold as a Lancia…….if that’s true, Lancia will be all but dead in my opinion…if it isn’t already. I wish VW would buy Lancia and bring it back properly……imagine a Delta Integrale based on a modified R32/R20 platform? That’d be pretty sweet.
IEDEI 
Thank you for reading my letter and for posting a link. You make interesting points and although I’m fully aware of the Chrysler tie-up, I shudder to think of a rebadged 300C with only minor cosmetic changes.
What is wrong with the industry? Can they not see that the Lancia brand is steeped in history and heritage.
Time has obviously moved on. Today the industry is about global partnerships and shared platforms. I guess we’re going to have to get used to seeing more Hyundais and Kias and less cars with soul, character and charm.
Great blog by the way – I’ll be linking to you shortly.