Tag Archives: italdesign

Giugaro and the Lotus M70 (Esprit)

Before the Lotus Esprit became the Lotus Esprit…it was known as the M70.  Penned by Giugaro (Italdesign) and quite a big step for Lotus as a company; It launched Lotus into the realm of supercars.

I have to say that the Series 1 Lotus Esprit is a pretty great looking car….and the M70 definitely looks like the purest expression of the design (obviously!).

Here are some original ideas thrown around for the M70:

(from Car Styling Magazine, April 1976: Lotusespritturbo.com)

 

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lost concept of the day. Porsche-VW Tapiro

An Italdesign study penned by Guigiaro in 1970.   It seems every photo I find of the strange Tapiro is accompanied by women!  So here they are in all their early 70s glory.  This car is actually based off a 914 chassis, interestingly enough.

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