So what’s gonna happen now? Is the Chrysler nameplate going away? Businessweek is suggesting there is a “high likelihood” that it will be Jeep, Dodge, and Fiat left in the end of the battle. At first, i was a bit surprised—but the more i think about it, the nameplate “Chrysler” doesn’t really offer much in terms of a solid product line. If anything, Dodge has always been the one carrying the brand. Plymouth used to be a big name in the 70s, but slowly faded away into the automotive graveyard.
So lots of questions! Will Alfa Romeo come back with Fiat? Will all the Chrysler products be called Fiats? Will there be Fiats sold as Dodges? Or will Fiats simply be sold as Fiats, Jeeps as Jeeps, and Dodges as Dodges? Is Fiat bringing the Tata Nano to the USA?
So many questions….but I do agree that Fiat will do a much better job than Daimler did with Chrysler. Let’s see what happens as the details unfold….