Tag Archives: takeover

is BMW trying to buy SAAB?

(fake logo adapted from SaabsUnited)

It seems like they are!  According to a report on Saabs United, there are 7 companies currently bidding for the bankrupt swedish remains of SAAB, one of them is noted as a large european carmaker—-which by some accounts hails from Munich. Well that would only mean one thing….BMW.  BMW & Saab had previously had some agreements to share technology developing the next Mini and the Saab 9-2; so this wouldn’t be completely out of the blue.

“6-7 serious bidders have been confirmed and among them is a European car-manufacturer according to several sources to different media. What was interesting this time is that these companies want to build Saabs. We have gotten very strong indications from several independent sources that this european company is German and located in Munich. This company has the intention as Till mentioned in an earlier article, to build Saabs and their own cars on the same platform.”

For Saab’s sake….I hope it’s true!

src: SaabsUnited via Autoguide

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is VW trying to buy Alfa Romeo (!?)

Well this is a hell of a rumour, that has been getting louder and louder over the past few months.  Fiat has been whining about Alfa Romeo not making any money for the company for a LONG time now….and according to several articles I have been reading as of late, it seems that Walter De Silva (ex-Alfa Romeo design chief, now VW/Audi design chief) has been urging Martin Winterkorn to really go after buying Alfa Romeo should Fiat decide to sell the brand.  Walter De Silva is so excited about this all, that according to one article i found, it states: “Given what is assumingly the passion for Alfa design, de Silva has in thoughts already about 8 models for Alfa, along with designs as well as drawings.” Easy boy!

To be honest, as someone who is REALLY into Audis and their philosophy, I have been seeing Audi as the new Alfa Romeo for the past few years…..they’re making the cars that Alfa should be making….and the Volkswagen group buying Alfa Romeo could REALLY rejuvenate the brand.

Is there any truth to this? we’ll have to see!  It could just be substance-less, gossip…..or it could be the real thing.  Knowing the way Volkswagen works, i wouldn’t doubt they are after the brand.

here are some articles about it:

http://www.alfaamore.com/news/vw_aquisition

http://www.autosnewspaper.com/2010/08/01/volkswagen-to-squeeze-alfa-romeo-marchionne-to-sell-to-germans/

http://www.motobullet.com/news.php?id=10344

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Volkswagen + Porsche = AUTO UNION?

car-logo-auto-union

Insiders are saying that the VW-Porsche merger may end up resurrecting the defunct AUTO UNION name!

I say…….BRING IT ON!

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Fiat-Chrysler: DONE! Chrysler name = dead?

2009-06-09-Chrysler.jpg

Finally!

So what’s gonna happen now?  Is the Chrysler nameplate going away?  Businessweek is suggesting there is a “high likelihood” that it will be Jeep, Dodge, and Fiat left in the end of the battle.  At first, i was a bit surprised—but the more i think about it, the nameplate “Chrysler” doesn’t really offer much in terms of a solid product line.  If anything, Dodge has always been the one carrying the brand.  Plymouth used to be a big name in the 70s, but slowly faded away into the automotive graveyard.

So lots of questions! Will Alfa Romeo come back with Fiat?  Will all the Chrysler products be called Fiats?  Will there be Fiats sold as Dodges? Or will Fiats simply be sold as Fiats, Jeeps as Jeeps, and Dodges as Dodges?  Is Fiat bringing the Tata Nano to the USA?

So many questions….but I do agree that Fiat will do a much better job than Daimler did with Chrysler.  Let’s see what happens as the details unfold….

Businessweek: http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090610_699415.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis

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