Tag Archives: autoblog

the rise and fall of IEDEI and the death of modern motoring culture.

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(above: NSU TTS rendering source: Virtual R)

I started IEDEI back in 2008 and launched it with the idea of it being an authentic, genuine, and soulful place to indulge in our hobby or motoring as well as everything else gentlemanly and wonderful.  IEDEI continued for many years and i met some wonderful people through the blog.  This blog was cited by much larger websites and media organizations and I continuously received emails from media companies asking me for content or about photos posted or just in general about the site.  I never sold out.  I never put shitty google ads on my pages.  I never tried to sell you anything.  I never wanted to bias anyone about anything all i wanted was a page to share my opinions, share my favourite photos, videos, ideas, designs, and possible future trends as well as lost historical beauties.  IEDEI was a PURE idea and remained pure from start to finish.  Towards the end, the blog had left motoring culture behind as i realised automobiles and motoring were wonderful for me but not something I wanted to write about anymore.

alpine-a310-iedei

Motoring culture on the web is completely DEAD AND DECOMPOSED.  When IEDEI was started there were no youtube vlogs, no silly and overdramatic Petrolicious videos, no 50 bazillion versions of Top Gear from every country that nobody watches.  There were some car forums where people shared common ground with other owners of the same cars they had.  There were a few videos around of any car you could think of; but not too many.  There were some mainstream blogs like Autoblog, Jalopnik, Bring-A-Trailer (which was already a propaganda site and has since become a crappy auction site just profiting off opportunistic selling of cars combined with market manipulation).  Back in 2008 motoring culture still had some imagination.  Something to live for…and it wasn’t part of the capitalism landscape it is now.  My friend Bradley, who ran Automobiliac launched at terrific watch company named Autodromo and when he launched it there weren’t scores of watch companies making race-inspired watches.  In fact I remember SCOURING the web looking for race inspired watches that were affordable and they were few and far between.  I used to sit with Bradley sipping on coffees and drinks and daydream about selling gloves and scarves and I remember even contacting a bag manufacturing company trying to find out how much it would cost to make an IEDEI branded racing bag.  It never happened….but it could have.  I used to wake up in the morning, check my friend Drew’s Motoring Con Brio site, check Bradley’s Automobiliac site, the fantastic Blenheim Gang site, check a few random automotive blogs for the latest news, and then go on with my day and move on to music, and science, and news, and art, and everything else i adore.  We went to car shows and meets and not every photo had to be hashtagged and trending.  We were not really involved with social media besides daily blogging.

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Fast forward to 2017.  Things are not pure. If you go to youtube you will find seas and seas of absolutely SHITE vlogs made by piles of NON-car people in order to make plenty of $$$ off subscribers.  I sometimes wonder if their subscription numbers are even real.  These vlogs are so monumentally terrible that i literally cannot make it through 1 minute without cringing endlessly and wanting to smash my laptop under the wheels of an oncoming garbage truck.  Superficial, shallow, gutless, clueless, vile, self-absorbed, useless hosts like Shmee150, Salomondrin, Seen Through Glass, Supercars of London, Joe Achilles, and the list goes on and on and on.  I’m not going to offers links for these clowns as i’d rather you not even watch.  I sometimes click on their videos just to laugh at the state of motoring culture.  How it died a vicious death and was given to the hands of idiots for control.  I recently read somewhere that these are the true influencers of motoring culture these days.  That’s the equivalent of saying that a Gonorrhea infection is the largest influencer on modern sex life.  To me, these idiots have no idea what motoring culture is about.  They don’t know motoring history, they don’t understand the context behind their conversations, and they are simply materialists who feel it’s trendy and profitable to be associated with automobiles.  They will fade away as fast as they arrived.  I will be glad to participate in their demise.  Occasionally i still click on a Harry Metcalfe or Chris Harris video and still find a video worth watching; but they are needles in a haystack of awfulness.  Where are the sites that actually teach you something? Or inspire you? Or have any sense of emotion or enthusiasm?  It doesn’t exist anymore.  Recently Clarkson et al. launched their absurd “Drivetribe” site which was supposed to a social network for motoring enthusiasts.  I joined and was repulsed by the mountains of regurgitated generic nonsense i found at every turn.  Has originality run out?  i believe so.

iedei-2017-alpine-a110

Surely these shitclowns are not the only reason motoring culture died.  The manufacturers forgot how to build proper cars.  People became addicted to instagram and facebook and the manufacturers became addicted to making sure they understood that people’s priorities for driving were to be able to take selfies in cars and read the replies to their instagrammed selfies while they drive.  Hence piles of electronic nonsense were added into the car making it a glorified mobile phone; with people criticizing cars which didn’t come equipped with infotainment satisfaction.  Nevermind the driving experience just stuff a bunch of leather with some big screens and an ‘advanced’ torque converted 19 speed automative gearbox and be happy you can afford your $419 a month lease on your 2017 BMW 328 X Drive M-Sport Competition Pack Sport Pack pile of utter shit!   Audi are building, genuinely, some of the most uninspired and hideous crap imaginable.  Mercedes have cut sausages (literally) in different lengths and raise them, lower them, rebadge them, and shuffle them out of the factory.  Who is inspired these days?  Alfa Romeo have come back to the US with cars that look like a new Kia and are desperately trying to convince everyone that somehow they still matter. Y’know 10 years ago i would have eaten a bowl of my own boogers to drive a ‘new’ Alfa Romeo in the US; but now it seems I just don’t care.   Porsche 911 blah blah Cayman blah blah 4 bangers? Blah blah no thanks blah blah.  So how much is a proper Porsche?  Yeah that’ll be a cool $140k.  Utter nonsense.  Mini sells a range of a bazillion models with some of them that are 3500+ pounds in curb weight (what!?).  Saab is now dead.  Jaguar has no identity, and supercars are super super lame.

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I still want a Lancia Fulvia.  I still scream out in love for an Alpine A110 and Alpine A310. I still feel super dirty when i look at photos of an Alfa Romeo GTA-m.  I just recently bought a book about the unmistakably wonderful Lancia Hyena.  I feel that the best motoring culture is gone and in our history.   No I am not interested in your shitty Tesla Model 3X P44d superelectric 0-60 in 3.blahblah seconds with your 20 inch screen and 3000 pound battery.  I don’t want to drive a battery.  I am 41 years old and assuming i haven’t damaged my body too significantly i probably have a few years left.  For that time, i will drive whatever i want and won’t be force fed by the media or vlogs or any other shitty petrolicious video what i should be lusting for.   Elon Musk is a crusty salesman who makes a fool out of everyone with hyping his underwhelming company up every step of the way.  I would rather install bulldozers into my elbows than to drive a Tesla.  You will never see me in a Tesla.

This brings me to the horror show that is “vintage motoring culture”.  When i launched IEDEI there were very few sites celebrating the old school design and stories and photos with others.  I remember finding Petrolicious once, who used to steal my content in the early days and i wrote them an email telling them to fuck off and stop stealing my content.  Fast forward to 2017 and Petrolicious release the most cliched, full of nonsense ‘vintage’ car videos i’ve ever seen.  An abomination of what this culture became.  Did I play a part in this?  POSSIBLY.  I will, however pretend i didn’t because i can.   I can’t watch 20 seconds of a Petrolicious video without wanting to puke at the 3rd rate hollywood cinematography and generic piano music added for “atmosphere”.  Pukealicious more like it.

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(above: photo of BMW 2002 Turbos being built. Source: M Registry)

At this point you may thinking “oh this IEDEI tosser is a real bitter guy”….well bitter i am not.  Opinionated I AM deal with it!  I’m not going to fluff up my thoughts to please others.  My readers were always smart people with independent thoughts. That being said I still love motoring and i love my cars and i have some real great friends who will agree with much of what i think but are too nice to be so blunt about it.

Things i like about motoring culture in 2017:

  • Alpine is back! they should give me a new A110 for all the Alpine hype i generated.
  • Lancia is dead.  Fiat should be ashamed of themselves
  • Chris Harris is still cool.  For fuck’s sake he drives a BMW 1M.
  • My BMW 1M is the greatest car i’ve ever owned or driven.  Many smiles every mile
  • Underappreciated cars will always exist and i will find them.
  • Modern american muscle cars are much cooler than most european cars now.
  • There are still good people into motoring; but you won’t find them with hashtags.
  • Hatchbacks MAY be making a comeback to the US market (finally!)
  • Volvo is back making wonderful looking cars again.  “the new boxy” as i call it.
  • I wouldn’t mind buying a new Lincoln.  They are stunning.
  • iedei-lincoln-contintental-2017

Will IEDEI ever come back?  yeah maybe when everybody else is gone….

Thank you to all the kind, honest, and interesting people out there.  I do miss interacting with many of you.  I hope you are happy and full of life.  Life is more interesting than any object or ‘scene’.

I still live in NYC and this is my 1M being used as it was intended to be used; as a motor car driven by a madman!

bmw-1M-NYC-iedei-street-parked

 

 

 

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1000th post.

Hard to believe that after 2 years & 11 months, this is the 1000th post for the IEDEI Blog.  I thank everyone who comes here once in a while to check out the site, and for the cool people i’ve met and spoken with over e-mail about automobiles, motoring, lifestyle, and cool stuff.

I started IEDEI because I felt i thought too much about cars and wanted to share some stuff with people—-not much has changed, and I hope to continue sharing stuff and finding more great stuff from other people.

cheers & and thanks for staying in touch,

-Syed

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1000+ views today.

For the first time since I started this blog about 16 months ago, it recieved more than 1000 unique views for just today.  That’s a milestone!  Cheers to all the IEDEI friends out there, and let’s aim for 2000 hits a day!

Time to celebrate with a picture of our spiritual webmaster, Steve McQueen!


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IEDEI is more than 1 year old.

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It’s been a great year for IEDEI.  What started off as a blog getting 500 unique hits a month is now getting 500-1000 hits a DAY. It’s nice to know that there are still readers and petrolheads watching little blogs like this one, to get some cool photos or a cool video or link to add to their day.

I have alot of fun putting this blog together.  The blog was redesigned last month with a custom coding, and I think it’s working quite well.  There are some small modifications that will keep happening over the coming months, but the template is set.

KEEP ROLLIN AND KEEP MOTORING!

cheers

IEDEI.

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Mini. Wash me.

Interesting art project involving Mini to celebrate their 50th anniversary.

Get more photos and information here —- http://www.washme.ch

my favourite out of the bunch

mini cooper wash me

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iedei: the 14th fastest growing blog on WordPress!

file under: EDITORIAL

14th fastest growing blog on WordPress! hurrah! IEDEI was started on a warm, August weekend, with the purpose of covering the petrolhead culture and soul—in addition to some auto news with focus on its relation to car culture, history, and legend.

There are plenty of car blogs out there, the majority of which attempt to cover ‘news’ as it happens.  What i’ve found is that many of these blogs (i.e. Autoblog) appear to simply run on sensationalism, gossip, weak rumours, scouring other blogs for info, treading through other auto websites for scoops, etc.  Autoblog for example, writes a piece of juicy gossip on a monday, retracts it on a tuesday, and then re-confirms it on a wednesday—–ONLY to retract it fully a week later! For all we know, they’re making this stuff up after getting bored…who knows!?   I think it all gets a bit tiring.  I remember having bookmarked several automotive blogs several months ago, and on a particular day I clicked all of them, to find the same tired ‘breaking news’ story about the new Hyundai Coupe.  It’s fine to read it on ONE blog, but I really don’t feel like occupying my time clicking bookmarks only to find the same photo(s) and similar writing explaining and re-explaining what soon becomes old news.

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While i do think those car blogs are entertaining sometimes, and are now considered to be cornerstones of obtaining daily information—I feel what’s missing in many of them is passion.  There is hope, however! A few months ago, I came across a modern news-filled blog that DOESN’T sacrifice passion for the sake of quantity.  Autofiends is a fantastic blog based out of California that does attempt to address the culture of cars, rather than just the bland news stories.  It has a grip on the past, with links to the future—and liasons the in-between.  Well done!

Recently, I discovered a great website out of the UK named Drivers Republic, started by Chris Harris (ex-Car Magazine) and some of his mates/colleagues.  Great video reviews, daily scoops and news, and a growing community-type atmosphere.  What they’ve done is create an e-magazine, the sort of thing which signals the end of those nasty auto magazines such as Car & Driver, Motor Trend, Road & Track, Automobile, etc….the likes of which we are exposed to in the United States.  The UK magazines have always been better, and Drivers Republic has created an innovative, interesting website that’s regularly updated and is ready to evolve into more.  Good job, sirs.

So where does IEDEI fit in to the automotive news world?  This is a blog that attempts to correlate the past into the present.  The production car industry, the racing world, the lifestyle, the accessories, lost archives of automotive legend, new frontiers of the industry, places to go, things to buy, interesting links—this blog is attempting find the SOUL of what we petrolheads spend so much time and energy thinking about and being interested in.   The history of cars changes in relevance every time a new technology or innovation is introduced.  Racing from the past, present, and future are undeniably tied at the hip by a culture—a strong culture of progress, imagination, and most of all fascination.

Grow on! thanks for reading!  WordPress.com has thousands and thousands of blogs, and knowing that people are reading, and that there are people out there into the same things I am, is a GREAT feeling!

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Toast Carrera RS

This toaster is in the future of my kitchen!

 

Built by Siemens and Porsche Design.  Sold at John Lewis stores in the UK for 99 pounds.  Click the link for the original Luxist post:

http://www.luxist.com/2008/09/09/siemens-porsche-toaster/

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