Tag Archives: racing

the rise and fall of IEDEI and the death of modern motoring culture.

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(above: NSU TTS rendering source: Virtual R)

I started IEDEI back in 2008 and launched it with the idea of it being an authentic, genuine, and soulful place to indulge in our hobby or motoring as well as everything else gentlemanly and wonderful.  IEDEI continued for many years and i met some wonderful people through the blog.  This blog was cited by much larger websites and media organizations and I continuously received emails from media companies asking me for content or about photos posted or just in general about the site.  I never sold out.  I never put shitty google ads on my pages.  I never tried to sell you anything.  I never wanted to bias anyone about anything all i wanted was a page to share my opinions, share my favourite photos, videos, ideas, designs, and possible future trends as well as lost historical beauties.  IEDEI was a PURE idea and remained pure from start to finish.  Towards the end, the blog had left motoring culture behind as i realised automobiles and motoring were wonderful for me but not something I wanted to write about anymore.

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Motoring culture on the web is completely DEAD AND DECOMPOSED.  When IEDEI was started there were no youtube vlogs, no silly and overdramatic Petrolicious videos, no 50 bazillion versions of Top Gear from every country that nobody watches.  There were some car forums where people shared common ground with other owners of the same cars they had.  There were a few videos around of any car you could think of; but not too many.  There were some mainstream blogs like Autoblog, Jalopnik, Bring-A-Trailer (which was already a propaganda site and has since become a crappy auction site just profiting off opportunistic selling of cars combined with market manipulation).  Back in 2008 motoring culture still had some imagination.  Something to live for…and it wasn’t part of the capitalism landscape it is now.  My friend Bradley, who ran Automobiliac launched at terrific watch company named Autodromo and when he launched it there weren’t scores of watch companies making race-inspired watches.  In fact I remember SCOURING the web looking for race inspired watches that were affordable and they were few and far between.  I used to sit with Bradley sipping on coffees and drinks and daydream about selling gloves and scarves and I remember even contacting a bag manufacturing company trying to find out how much it would cost to make an IEDEI branded racing bag.  It never happened….but it could have.  I used to wake up in the morning, check my friend Drew’s Motoring Con Brio site, check Bradley’s Automobiliac site, the fantastic Blenheim Gang site, check a few random automotive blogs for the latest news, and then go on with my day and move on to music, and science, and news, and art, and everything else i adore.  We went to car shows and meets and not every photo had to be hashtagged and trending.  We were not really involved with social media besides daily blogging.

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Fast forward to 2017.  Things are not pure. If you go to youtube you will find seas and seas of absolutely SHITE vlogs made by piles of NON-car people in order to make plenty of $$$ off subscribers.  I sometimes wonder if their subscription numbers are even real.  These vlogs are so monumentally terrible that i literally cannot make it through 1 minute without cringing endlessly and wanting to smash my laptop under the wheels of an oncoming garbage truck.  Superficial, shallow, gutless, clueless, vile, self-absorbed, useless hosts like Shmee150, Salomondrin, Seen Through Glass, Supercars of London, Joe Achilles, and the list goes on and on and on.  I’m not going to offers links for these clowns as i’d rather you not even watch.  I sometimes click on their videos just to laugh at the state of motoring culture.  How it died a vicious death and was given to the hands of idiots for control.  I recently read somewhere that these are the true influencers of motoring culture these days.  That’s the equivalent of saying that a Gonorrhea infection is the largest influencer on modern sex life.  To me, these idiots have no idea what motoring culture is about.  They don’t know motoring history, they don’t understand the context behind their conversations, and they are simply materialists who feel it’s trendy and profitable to be associated with automobiles.  They will fade away as fast as they arrived.  I will be glad to participate in their demise.  Occasionally i still click on a Harry Metcalfe or Chris Harris video and still find a video worth watching; but they are needles in a haystack of awfulness.  Where are the sites that actually teach you something? Or inspire you? Or have any sense of emotion or enthusiasm?  It doesn’t exist anymore.  Recently Clarkson et al. launched their absurd “Drivetribe” site which was supposed to a social network for motoring enthusiasts.  I joined and was repulsed by the mountains of regurgitated generic nonsense i found at every turn.  Has originality run out?  i believe so.

iedei-2017-alpine-a110

Surely these shitclowns are not the only reason motoring culture died.  The manufacturers forgot how to build proper cars.  People became addicted to instagram and facebook and the manufacturers became addicted to making sure they understood that people’s priorities for driving were to be able to take selfies in cars and read the replies to their instagrammed selfies while they drive.  Hence piles of electronic nonsense were added into the car making it a glorified mobile phone; with people criticizing cars which didn’t come equipped with infotainment satisfaction.  Nevermind the driving experience just stuff a bunch of leather with some big screens and an ‘advanced’ torque converted 19 speed automative gearbox and be happy you can afford your $419 a month lease on your 2017 BMW 328 X Drive M-Sport Competition Pack Sport Pack pile of utter shit!   Audi are building, genuinely, some of the most uninspired and hideous crap imaginable.  Mercedes have cut sausages (literally) in different lengths and raise them, lower them, rebadge them, and shuffle them out of the factory.  Who is inspired these days?  Alfa Romeo have come back to the US with cars that look like a new Kia and are desperately trying to convince everyone that somehow they still matter. Y’know 10 years ago i would have eaten a bowl of my own boogers to drive a ‘new’ Alfa Romeo in the US; but now it seems I just don’t care.   Porsche 911 blah blah Cayman blah blah 4 bangers? Blah blah no thanks blah blah.  So how much is a proper Porsche?  Yeah that’ll be a cool $140k.  Utter nonsense.  Mini sells a range of a bazillion models with some of them that are 3500+ pounds in curb weight (what!?).  Saab is now dead.  Jaguar has no identity, and supercars are super super lame.

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I still want a Lancia Fulvia.  I still scream out in love for an Alpine A110 and Alpine A310. I still feel super dirty when i look at photos of an Alfa Romeo GTA-m.  I just recently bought a book about the unmistakably wonderful Lancia Hyena.  I feel that the best motoring culture is gone and in our history.   No I am not interested in your shitty Tesla Model 3X P44d superelectric 0-60 in 3.blahblah seconds with your 20 inch screen and 3000 pound battery.  I don’t want to drive a battery.  I am 41 years old and assuming i haven’t damaged my body too significantly i probably have a few years left.  For that time, i will drive whatever i want and won’t be force fed by the media or vlogs or any other shitty petrolicious video what i should be lusting for.   Elon Musk is a crusty salesman who makes a fool out of everyone with hyping his underwhelming company up every step of the way.  I would rather install bulldozers into my elbows than to drive a Tesla.  You will never see me in a Tesla.

This brings me to the horror show that is “vintage motoring culture”.  When i launched IEDEI there were very few sites celebrating the old school design and stories and photos with others.  I remember finding Petrolicious once, who used to steal my content in the early days and i wrote them an email telling them to fuck off and stop stealing my content.  Fast forward to 2017 and Petrolicious release the most cliched, full of nonsense ‘vintage’ car videos i’ve ever seen.  An abomination of what this culture became.  Did I play a part in this?  POSSIBLY.  I will, however pretend i didn’t because i can.   I can’t watch 20 seconds of a Petrolicious video without wanting to puke at the 3rd rate hollywood cinematography and generic piano music added for “atmosphere”.  Pukealicious more like it.

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(above: photo of BMW 2002 Turbos being built. Source: M Registry)

At this point you may thinking “oh this IEDEI tosser is a real bitter guy”….well bitter i am not.  Opinionated I AM deal with it!  I’m not going to fluff up my thoughts to please others.  My readers were always smart people with independent thoughts. That being said I still love motoring and i love my cars and i have some real great friends who will agree with much of what i think but are too nice to be so blunt about it.

Things i like about motoring culture in 2017:

  • Alpine is back! they should give me a new A110 for all the Alpine hype i generated.
  • Lancia is dead.  Fiat should be ashamed of themselves
  • Chris Harris is still cool.  For fuck’s sake he drives a BMW 1M.
  • My BMW 1M is the greatest car i’ve ever owned or driven.  Many smiles every mile
  • Underappreciated cars will always exist and i will find them.
  • Modern american muscle cars are much cooler than most european cars now.
  • There are still good people into motoring; but you won’t find them with hashtags.
  • Hatchbacks MAY be making a comeback to the US market (finally!)
  • Volvo is back making wonderful looking cars again.  “the new boxy” as i call it.
  • I wouldn’t mind buying a new Lincoln.  They are stunning.
  • iedei-lincoln-contintental-2017

Will IEDEI ever come back?  yeah maybe when everybody else is gone….

Thank you to all the kind, honest, and interesting people out there.  I do miss interacting with many of you.  I hope you are happy and full of life.  Life is more interesting than any object or ‘scene’.

I still live in NYC and this is my 1M being used as it was intended to be used; as a motor car driven by a madman!

bmw-1M-NYC-iedei-street-parked

 

 

 

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onboard: Alpine A220.

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1969 Alpine A220.  1500 lbs.  310hp.  @ Circuit La Sarthe.

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one word: WICKED.

 

 

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A450 Le Mans test day.

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I eagerly await this year’s Le Mans (June 22-23)—-and while I will be, as usual, pulling for the stunning Audi R18s to win (as expected they will), my eyes will actually be peeled out for the Alpine A450 which heralds the return of one of the greatest marques in racing back to Le Mans!  Sure this is a car that was developed primarily by Nissan originally, however its tuning and program is now joined to the hip with Dieppe and the Renaultsport/Alpine tuners.  It is such a great feeling to see the Alpine marque on the track again, and with reasonable success I am sure that in the near future we will start to see a non-Nissan Alpine race car being developed and run in future endurance events!  

Here are some photos shown by Team Signature about the current A450 race car doing Le Mans testing this weekend in France.

As usual, IEDEI will be setting up live feeds of Le Mans on this site as we do every year to help everyone to watch it!

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OFFICIAL: Alpine will be racing at the 2013 Le Mans!

alpine-renault-2013-le-mans

I was expecting an announcement for 2014 Le Mans, but Renault has somewhat surprised everybody by announcing that there will be an Alpine badged car racing the LMP2 class in THIS year’s Le Mans.  Wow.  They’ve also released the ‘teaser’ pic above (tastefully tweaked by yours truly).

Here are some quotes directly from Renault:

“Today, another important step has been taken with the announcement that an Alpine prototype is to race in the competitive 2013 European Le Mans Series endurance racing championship (ELMS), as well as at this year’s Le Mans 24 Hours (June 22-23).

The decision to compete at Le Mans fits perfectly with the brand’s heritage, since Alpine contested the famous 24-Hour race 11 times between 1963 and 1978, running a total of 55 factory cars. In addition to its successes in the ‘Energy Index’ classification in 1964, 1965 and 1968, as well as in the ‘Performance Index’ classification in 1968 and 1969, its efforts harvested seven class wins in total and, above all, outright victory in 1978 with the Alpine A442B prototype shared by Jean-Pierre Jaussaud and Didier Pironi. The two Frenchmen were joined in the top four by the A442 of Jean Ragnotti and Guy Fréquelin.

For its return to Le Mans, Alpine has joined forces with Signatech. The Philippe Sinault-run team will enter an Alpine LM P2 prototype with an Alpine chassis powered by a 500hp Nissan engine for the five rounds of the ELMS, including the opening race at Silverstone, England (April 13). The drivers will be Nelson Panciatici and Pierre Ragues.

The highlight of the season will naturally be the Le Mans 24 Hours. The name of the third driver who will join the team for the world’s most famous endurance race will be announced when the car is officially presented at Le Castellet, France, on March 24.

Said Carlos Tavares, Chief Operating Officer, Renault: “Alpine’s return to the legendary Le Mans 24 Hours in 2013 marks the beginning of a new adventure which is set to last. The passion that drives us is matched only by the humility and careful attention paid to costs that epitomise this comeback which itself has been made possible thanks to the involvement of our partners and supporters who I would like to thank formally here. Together, step by step, we will do our very best to write another exciting page in the history of Alpine, a truly outstanding name in the world of French sports cars.””

I AM SO EXCITED.

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src:  renault press services

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how a man takes photos…

Relaxing by the side of the track!  This photo was taken by Bernard Cahier.  I don’t know who the relaxing man is sitting at the side of the track.

1961.  Grand Prix De L’ACF

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src:  motorsportsGoldenAge via Dani D.M.

 

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Bentley Continental GT3.

Bentley is coming back to Le Mans!  And would you just look at this beauty.  The Bentley Continental GT3.  Most excellent, sir.

I’m still trying to get over how i’ve posted 2 entries about the Bentley Continental in 1 week.   Don’t get the wrong idea….i’m not that into the Continental….or Bentleys for that matter…but both photos are quite interesting I must say.

Is this an Audi R8 in disguise? i’m almost certain it is.  Does this mean that Audi will be bringing the R8 to Le Mans after 2013? I would certainly assume so.  Domination in different classes is sure to ensue….

 

a video of the big beast in action:

src:  Audi Sport

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Dreaming of snow.

Not too far away is the beauty of the winter. Find a friend with another Bugatti Veyron and a brisk drive through the winter boulevards and twisties!

This photograph is beautiful and ridiculous at the same time—-but still wonderful!

src: the game gtr

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906E

the 1967 Porsche 906E, recently sold for $980,000.

src: modernDesign via stipistop

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night time at La Sarthe.

Well it’s night time here in NYC, and it’s night time at La Sarthe!

src:  LeMans.org

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video of the day. R18 e-tron quattro onboard.

This is Spa on May 5th.  Totally gets my blood rushing.  The bizarrely wicked frequencies of the Audi R18 e-tron quattro!  I’m so ready for Le Mans!

 

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foto of the day: TS030.

Toyota has a monumental task this year at Le Mans—with a brand new Le Mans team and race car, trying to fill in the vacant shoes of Peugeot.  Audi are trying to surpass Ferrari on the all-time list of Le Mans victories, amidst the most dominant period of endurance racing ever seen by any marque this side of Porsche in the late 70s/early 80s.

I really miss Peugeot, however am also very pleased that Toyota have put their guts into building a race car that will most definitely be competitive.  In early practices, it has been reported that the TS030 was only a bit over 1 second slower than the R18 e-tron quattro—-and considering all of the madness which actually goes down in the race and the traffic issues; I’d say Audi definitely have some competition this year.

That being said…The TS030 is fantastic to look at, and nicely fills in the shoes of the missing Peugeot blue and white race cars with their new blue, white, and red livery!

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A110-50 around Monaco!

This car has already become a chameleon, donning at least 4 different types of wheels from all the photos i’ve seen so far.  Well here are some great shots of it around the Monaco circuit today!

(click to get hi-resolution pics!)

src:  Renault

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foto of the day. GTA (broken)

You gentlemen know that’ll buff right out, right?  Alfa Romeo GTA

src:  BaT FB

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1973 Kyalami in silence.

There’s something very peaceful about watching silent, vintage, 8mm race footage.  This is from the 1973 9-hour race at Kyalami.  Quite beautiful.

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art: Leonello Design.

Leonello Design is a design company affiliated with the likes of Centro Stile Alfa Romeo, Zagato, and Touring Superleggera—-working on scale models and designs for them and other projects.

I’m not sure if any of them are available as prints or not, as not much is mentioned on their site.

Art:

src: Leonello

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foto of the day. 50s.

“Four Audi 50 racing cars fighting for the lead at a Touring-Car-Race at Hockenheimring in the early 80´s” – eLKayPics

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foto of the day. M63

The magnificent Alpine M63

src: unknown.

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foto of the day. Bentley Boys.

One of these fine days, i’m going to get around to reading  more about the hardcore rock and roll stories of the original Bentley Boys.

In 1923, three dedicated automobile enthusiasts decided to create a competition based not only on speed, but also on endurance. This was the start of the Le Mans 24 Hours, destined to become one of the world’s most prestigious races. For Walter Owen Bentley and other manufacturers, the idea seemed pretty crazy, but that did not prevent him from rising to the challenge by sending one of his cars to take part in the first edition. 1924 witnessed a glorious triumph: the British firm won the Le Mans 24 Hours with a Bentley 3 Litres – a feat that it accomplished four more times, in 1927, 1928, 1929 and 1930, the two latter victories being earned in a Speed 6.  This was the era of the legendary Bentley Boys: Benjafield, Birkin, Davis, Rubin, Kidston and above all Barnato, the most famous of them all, a multi-millionaire South African diamond merchant. Gifted sportsmen, authentic connoisseurs of life’s many pleasures and mostly fabulously wealthy, the Bentley Boys raced first and foremost for honour, fired by a taste for challenges.”

src: breitling

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quattro returns to racing! Audi R18 e-Tron quattro.

I’m so excited about this; the next Le Mans is going to be absolutely wicked!  Audi today introduced the latest variation of last year’s Le Mans winning R18, the R18 e-Tron quattro, marking the first AWD race car entry by Audi in a looooooong time.  This is a complicated drivetrain, with electric motors driving the front wheels, and the diesel motor driving the rear wheels—-with variation between them, so the front wheels serve as stabilizers depending on when the electric motor is on and what direction the car is turning in.  Surely this has added weight as well, but it will be fascinating to watch the TDI R18s running simultaneously with the e-tron R18 quattros!  As with most street and prior race-spec’d Audis….the grip gained by quattro will likely make up for any weight difference.

src: Audi 

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Audi R8 wins the 12 hours of Bathurst.

Audi entered 3 cars into the 12 hours of Bathurst this year, and the #1 car came out on top after pouring rain and a kangaroo crossing the track!  These R8 LMS specially put forth for Bathurst looks sweeeeet!

Photos and videos:

Official 2 part video:

src: Audi Sport

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foto of the day. 80 competition STC

Audi 80 Competition, driven by Emanuele Pirro in the German Super Touring Car series of 1995……

src: lensdesign

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