Tag Archives: iedei

the rise and fall of IEDEI and the death of modern motoring culture.

nsu-tts-iedei

(above: NSU TTS rendering source: Virtual R)

I started IEDEI back in 2008 and launched it with the idea of it being an authentic, genuine, and soulful place to indulge in our hobby or motoring as well as everything else gentlemanly and wonderful.  IEDEI continued for many years and i met some wonderful people through the blog.  This blog was cited by much larger websites and media organizations and I continuously received emails from media companies asking me for content or about photos posted or just in general about the site.  I never sold out.  I never put shitty google ads on my pages.  I never tried to sell you anything.  I never wanted to bias anyone about anything all i wanted was a page to share my opinions, share my favourite photos, videos, ideas, designs, and possible future trends as well as lost historical beauties.  IEDEI was a PURE idea and remained pure from start to finish.  Towards the end, the blog had left motoring culture behind as i realised automobiles and motoring were wonderful for me but not something I wanted to write about anymore.

alpine-a310-iedei

Motoring culture on the web is completely DEAD AND DECOMPOSED.  When IEDEI was started there were no youtube vlogs, no silly and overdramatic Petrolicious videos, no 50 bazillion versions of Top Gear from every country that nobody watches.  There were some car forums where people shared common ground with other owners of the same cars they had.  There were a few videos around of any car you could think of; but not too many.  There were some mainstream blogs like Autoblog, Jalopnik, Bring-A-Trailer (which was already a propaganda site and has since become a crappy auction site just profiting off opportunistic selling of cars combined with market manipulation).  Back in 2008 motoring culture still had some imagination.  Something to live for…and it wasn’t part of the capitalism landscape it is now.  My friend Bradley, who ran Automobiliac launched at terrific watch company named Autodromo and when he launched it there weren’t scores of watch companies making race-inspired watches.  In fact I remember SCOURING the web looking for race inspired watches that were affordable and they were few and far between.  I used to sit with Bradley sipping on coffees and drinks and daydream about selling gloves and scarves and I remember even contacting a bag manufacturing company trying to find out how much it would cost to make an IEDEI branded racing bag.  It never happened….but it could have.  I used to wake up in the morning, check my friend Drew’s Motoring Con Brio site, check Bradley’s Automobiliac site, the fantastic Blenheim Gang site, check a few random automotive blogs for the latest news, and then go on with my day and move on to music, and science, and news, and art, and everything else i adore.  We went to car shows and meets and not every photo had to be hashtagged and trending.  We were not really involved with social media besides daily blogging.

24h-Daytona-69Maglioli-Pinto

Fast forward to 2017.  Things are not pure. If you go to youtube you will find seas and seas of absolutely SHITE vlogs made by piles of NON-car people in order to make plenty of $$$ off subscribers.  I sometimes wonder if their subscription numbers are even real.  These vlogs are so monumentally terrible that i literally cannot make it through 1 minute without cringing endlessly and wanting to smash my laptop under the wheels of an oncoming garbage truck.  Superficial, shallow, gutless, clueless, vile, self-absorbed, useless hosts like Shmee150, Salomondrin, Seen Through Glass, Supercars of London, Joe Achilles, and the list goes on and on and on.  I’m not going to offers links for these clowns as i’d rather you not even watch.  I sometimes click on their videos just to laugh at the state of motoring culture.  How it died a vicious death and was given to the hands of idiots for control.  I recently read somewhere that these are the true influencers of motoring culture these days.  That’s the equivalent of saying that a Gonorrhea infection is the largest influencer on modern sex life.  To me, these idiots have no idea what motoring culture is about.  They don’t know motoring history, they don’t understand the context behind their conversations, and they are simply materialists who feel it’s trendy and profitable to be associated with automobiles.  They will fade away as fast as they arrived.  I will be glad to participate in their demise.  Occasionally i still click on a Harry Metcalfe or Chris Harris video and still find a video worth watching; but they are needles in a haystack of awfulness.  Where are the sites that actually teach you something? Or inspire you? Or have any sense of emotion or enthusiasm?  It doesn’t exist anymore.  Recently Clarkson et al. launched their absurd “Drivetribe” site which was supposed to a social network for motoring enthusiasts.  I joined and was repulsed by the mountains of regurgitated generic nonsense i found at every turn.  Has originality run out?  i believe so.

iedei-2017-alpine-a110

Surely these shitclowns are not the only reason motoring culture died.  The manufacturers forgot how to build proper cars.  People became addicted to instagram and facebook and the manufacturers became addicted to making sure they understood that people’s priorities for driving were to be able to take selfies in cars and read the replies to their instagrammed selfies while they drive.  Hence piles of electronic nonsense were added into the car making it a glorified mobile phone; with people criticizing cars which didn’t come equipped with infotainment satisfaction.  Nevermind the driving experience just stuff a bunch of leather with some big screens and an ‘advanced’ torque converted 19 speed automative gearbox and be happy you can afford your $419 a month lease on your 2017 BMW 328 X Drive M-Sport Competition Pack Sport Pack pile of utter shit!   Audi are building, genuinely, some of the most uninspired and hideous crap imaginable.  Mercedes have cut sausages (literally) in different lengths and raise them, lower them, rebadge them, and shuffle them out of the factory.  Who is inspired these days?  Alfa Romeo have come back to the US with cars that look like a new Kia and are desperately trying to convince everyone that somehow they still matter. Y’know 10 years ago i would have eaten a bowl of my own boogers to drive a ‘new’ Alfa Romeo in the US; but now it seems I just don’t care.   Porsche 911 blah blah Cayman blah blah 4 bangers? Blah blah no thanks blah blah.  So how much is a proper Porsche?  Yeah that’ll be a cool $140k.  Utter nonsense.  Mini sells a range of a bazillion models with some of them that are 3500+ pounds in curb weight (what!?).  Saab is now dead.  Jaguar has no identity, and supercars are super super lame.

lancia-hyena-interior

I still want a Lancia Fulvia.  I still scream out in love for an Alpine A110 and Alpine A310. I still feel super dirty when i look at photos of an Alfa Romeo GTA-m.  I just recently bought a book about the unmistakably wonderful Lancia Hyena.  I feel that the best motoring culture is gone and in our history.   No I am not interested in your shitty Tesla Model 3X P44d superelectric 0-60 in 3.blahblah seconds with your 20 inch screen and 3000 pound battery.  I don’t want to drive a battery.  I am 41 years old and assuming i haven’t damaged my body too significantly i probably have a few years left.  For that time, i will drive whatever i want and won’t be force fed by the media or vlogs or any other shitty petrolicious video what i should be lusting for.   Elon Musk is a crusty salesman who makes a fool out of everyone with hyping his underwhelming company up every step of the way.  I would rather install bulldozers into my elbows than to drive a Tesla.  You will never see me in a Tesla.

This brings me to the horror show that is “vintage motoring culture”.  When i launched IEDEI there were very few sites celebrating the old school design and stories and photos with others.  I remember finding Petrolicious once, who used to steal my content in the early days and i wrote them an email telling them to fuck off and stop stealing my content.  Fast forward to 2017 and Petrolicious release the most cliched, full of nonsense ‘vintage’ car videos i’ve ever seen.  An abomination of what this culture became.  Did I play a part in this?  POSSIBLY.  I will, however pretend i didn’t because i can.   I can’t watch 20 seconds of a Petrolicious video without wanting to puke at the 3rd rate hollywood cinematography and generic piano music added for “atmosphere”.  Pukealicious more like it.

bmw-2002-factory

(above: photo of BMW 2002 Turbos being built. Source: M Registry)

At this point you may thinking “oh this IEDEI tosser is a real bitter guy”….well bitter i am not.  Opinionated I AM deal with it!  I’m not going to fluff up my thoughts to please others.  My readers were always smart people with independent thoughts. That being said I still love motoring and i love my cars and i have some real great friends who will agree with much of what i think but are too nice to be so blunt about it.

Things i like about motoring culture in 2017:

  • Alpine is back! they should give me a new A110 for all the Alpine hype i generated.
  • Lancia is dead.  Fiat should be ashamed of themselves
  • Chris Harris is still cool.  For fuck’s sake he drives a BMW 1M.
  • My BMW 1M is the greatest car i’ve ever owned or driven.  Many smiles every mile
  • Underappreciated cars will always exist and i will find them.
  • Modern american muscle cars are much cooler than most european cars now.
  • There are still good people into motoring; but you won’t find them with hashtags.
  • Hatchbacks MAY be making a comeback to the US market (finally!)
  • Volvo is back making wonderful looking cars again.  “the new boxy” as i call it.
  • I wouldn’t mind buying a new Lincoln.  They are stunning.
  • iedei-lincoln-contintental-2017

Will IEDEI ever come back?  yeah maybe when everybody else is gone….

Thank you to all the kind, honest, and interesting people out there.  I do miss interacting with many of you.  I hope you are happy and full of life.  Life is more interesting than any object or ‘scene’.

I still live in NYC and this is my 1M being used as it was intended to be used; as a motor car driven by a madman!

bmw-1M-NYC-iedei-street-parked

 

 

 

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Week of March 2X, Two Thousand 14.

 

Status post watching a documentary about Big Star.  They influenced some bands i really love like Teenage Fanclub and Whiteout.   The documentary was a bit of a bore after the first 30 minutes, but I think it was made for those religiously dovoted to them.  I like some of the tunes…..like “Thirteen” which i always associated to Teenage Fanclub while ignoring the fact that it was a Big Star tune!  Yeah nice one, man.

Check out this article about microengravings onto a grain of sand!  Wicked.

http://thecreatorsproject.vice.com/blog/creating-sand-castles-with-a-single-grain-of-sand

 

My delightful wife bought me a Crosley record player and i’ve been hunting down obscure and favourite records over the past few weeks; culminating in a renewed interest in findings all of those weird Elephant records released on vinyl only in the late 90s.   This is the UK band Elephant, based out of Brighton.  Yes nobody knows who they are it seems.   One day, Ingo Graham (singer wearing lipstick in every promo photo i’ve seen) will come out of hiding and me a superstar though….and i’ll have those rare old records!

On my birthday (March 1st) my wife took me to the Guggenheim to check out the magnificently huge Futurism exhibit.  It sort of bothered me to see ordinary people falling in love with Futurism, but at the same time it made me overjoyed to see SO MUCH Futurism exhibited in one location.  A spectacular show for people such as me who have been fascinated by Futurism for such a long time.  You must go see it! (on until September 2014)

http://www.guggenheim.org/new-york/exhibitions/on-view/italian-futurism-1909-1944-reconstructing-the-universe

futurism-guggenheim

What record am i most excited about!?  Well i’ve pre-ordered the Killing Sound EP on Blackest Ever Black which comes in a limited edition Double 12″.  The record is sold out now, but definitely worth hearing!  Dark, dusty, frosty dub-influenced ambient drone.  Yes please.  It’s kind of obscure…so much that i can’t even find a soundclip online; but trust me i have the EP already on MP3 and it is stunning!

http://blackesteverblack.bigcartel.com/product/killing-sound-i-killing-sound-i-blackest028-2×12

blackest028-packshot

Car culture may be ridiculously shallow and mundane; but that doesn’t stop ME from enjoying my 120 miles of driving i do every day in my, well…badass 2013 BMW 135is.  320hp and mighty, mighty quick.  Been doing donuts all winter with my snow tires on! come on!  I won’t talk about ‘other’ cars much here anymore, but i will definitely talk about what i drive…..because it’s what i live with.

bmw-135is-snow-iedei

 

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can you guess the new IEDEI-mobile?

A couple of months ago, i placed an order for a new car to replace the A3 quattro (will be keeping the TT).  I put 47k miles on the A3 in just over 2 years, and really needed something ‘more fun’ to entertain me during my 120 mile/day commute between Brooklyn and my job located out of the city. For the record, the A3 is 10000% reliable and never gave me a single issue.  A wonderful car (which is still for sale through this week, btw) which was actually the ideal commuter car.  I’m pretty sure my new car will not be as ideal as a commuter—–but will definitely be a whole lot more fun and exciting!

According to my estimations, the car SHOULD arrive in the next 10 days as it is currently on a boat.  The choice will surprise most people, but it didn’t surprise me much.  I have wanted this car since i first drove one…

Can you guess what it is?  (for those who already know from me telling you, please don’t answer as it’s unfair!)

iedei-mystery-car-purchase

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TTS.

There were prettier, faster, more glamourous, more hyped, and more revered small coupes from that era (mid 60s)—but i would argue none of them were as COOL as the NSU TTS.  rear-engined.  rear-wheel drive.  and definitely the most aggressive looking of them all.  Eat your heart out, italians!

file under: off the beaten path, away from mainstream admiration (thankfully).

Repros NSU TTS

 

src:  littleWarrior

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“Exit Through The Gift Shop”

exit-through-gift-shop

I watched this a while ago, but was for some reason reminded of it today when i saw an article about Banksy.  Most people have seen Banksy’s work somewhere at some time either in person or online or on a record cover…and didn’t even know it.  Whatever you think of him, he is definitely iconic!  This documentary is less about Banksy, and more about the scene around him and prominently the french guy who tried to make a documentary about Banksy! ha.

90 minutes well spent watching this though! HIGHLY recommended!

 

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if i owned a Renault 5 Turbo…

or an Alpine—–I would definitely want this entourage of hyperactive french mechanics following me around, waiting for something to happen!

(this is sort of like a ‘foto of the day’ as IEDEI used to do…..but is just not arsed to do anymore! ha)

renault-5-turbo-rally-mechanics-iedei

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Wilderness.

Joy-Division_Unknown-Pleasures_Shes-Lost-Control-1979

Been listening to this all week….can never get enough Joy Division.

 

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Velvet-covered Porsche Panamera.

It’s no secret that i LOVE the Porsche Panamera.  I think it is simply the most epic looking sedan on the market today.  I know that many of you hate it…but I want one.  Pretty badly.

Now, having gotten that out of the way…this velvet-covered Panamera spotted in London is definitely one of the most bizarre finishes I have ever seen on a moving vehicle.   So………….is it possible to get one finished in Alcantara?

velvet-covered-porsche-panamera

 

src: jamielester

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quote of the month: mediocrity.

I’ve never read anything that a gentleman named Norman Mailer has written, however while perusing Nolan Bushnell’s twitter feed, I came across this quote which is just phenomenal.

the-mark-of-mediocrity-is-to-look-for-precedent-norman-mailer

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view012.

all images taken at different times through different eyes connected to the same mind (IEDEI).

You’re just a spy too, as far as I know.

spies

 

65

 

hanger

 

exakta

 

satisfied

 

fence

 

wheelchair

 

HPIM0613.JPG

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iconic.

it’s that shape….far beyond just a machine..into the realm of pure art….iconic, thought-provoking, timeless, old, new, beautiful, and always interesting.

2001 Audi TT 225 Coupe quattro, owned and driven hard by IEDEI since 2003.

audi-tt

 

 

 

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view010.

It’s been a while since I posted some new photos.  I am exclusively using my 21mm Elmarit on the M8 these days….an amazing wider angle lens, and a whole lot of fun to shoot with:

sandwichers

11th

america

bahnmi

california

cross

streets

 

rope

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view007.

Most of these are taken with the Leica M8, although picures #3-7 are taken with my new pocket Ricoh GRD-III (which is great, by the way).

lenses used:  Chiyoda Kogoku  Super Rokkor 50mm F1.8 and Summicron 40mm F2.  The  Super Rokkor is total magic, i must say.

I will be posting some M5 photos next week.  The first roll was riddled with dust and scratches on the film (although they did look quite tastefully artful i must say).

shopping

20th

grd-rails

GRD-alley

sprinkerroom

grd-run

70

669

children

run4

armyofone

shoes2

pipes2

traintracks

walker-2

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view004.

This past week, i bought a new 40mm Summicron F2 for my Leica M8.1 (M8u) and man do i love it.  It is considered one of the finest kept secrets in the Leica world, and they are totally right.  The 40mm Summicron is one of the sharpest and most well balanced lenses, and it really makes the 35mm Voigtlander Nokton F1.4 feel more primitive and just not as nice to use.  Everyone with an M-mount camera needs this lens.  It does have a tendency to flare when pointed directly at sunlight, however most Summicrons and Summiluxes have similar tendencies.  All in all, a wonderfully compact and tight lens which is excellent to use.  Highly recommended!

Here are some of my favourite photos i’ve taken over the past week, taken with the new 40mm Summicron F2:

 

 

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the past week through my eyes…

tools:  Leica M8.1 and Voigtlander 35mm f1.4 (except for “doorway”, taken by a Leica D-Lux3)

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the return of IEDEI.

IEDEI is returning.

However, there are some changes.

The automotive archive for the past 4 years will remain, however this site is evolving into a site about much more than just automobiles.  My thoughts are evolving, and so IEDEI will also evolve.  From the beginning, the site was never meant to turn into a site only about the automobile—however unfortunately that is what happened to the site.  There will occasionally be articles about automobiles, however if one is expecting to find petrol being pumped through your monitor on every visit; this will not be the case.  There is much to see, much to appreciate, and much to investigate.  Onwards and onwards!

I hope you enjoy the new IEDEI.  If you ever want to contribute or if you have something fascinating (remember, not just automobile related)—please email me at IEDEIblog@gmail.com

I also want to thank the many of you who took the time to e-mail you all the kind words and wishes in regards to the blog ending a couple of months ago.  It was very nice to read your mails, and i’m still catching up on writing you all back.  I felt it was time to ‘start a new idea’….however i felt this site was already so developed and had such a lovely title and image, that it would just be more interesting to start a ‘2nd phase’ of this.

(the photo above was published in a 1931 copy of The Country Gentleman was a prediction of how a farmer will control his crops in the year 2030.  Nice flat screen TV design, huh?)

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IEDEI: The Greatest Hits megapost.

To celebrate crossing the 1 million visit mark this week, this is a monster post of some of my favourite photos and automobiles posted on IEDEI from the past couple of years.  I originally started this blog to catalogue my favourite automobiles and photographs, and it is still what I do—-however along the way I have met lots of great people, shared lots of interesting stories, and have learned even more than I already knew about the world of motoring.

srcs: too many to list! each source is listed in the original IEDEI post where these pics are taken from.

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foto of the day. IEDEI business cards.

Now I just have to find people to give them to!

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1972/euro sedans.

A new feature on IEDEI, i’m just gonna pick a random year and find different cars from different marques—to compare how differently companies were moving with their directions…many of these were designs these brands had JUST introduced.  From the ugly Alfa Romeo Giulia to the progressive BMW E12 and Saab 99 to the bizarrely futuristic NSU Ro80—-1972 was full of ‘interesting’ european sedans.

1972

Mercedes-Benz S-Class (116 Series):

 

BMW E12 5-series:

 

Audi 100 LS:

 

 

 

 

 

 

Volvo 144

 

Saab 99:

 

NSU Ro80:

 

Alfa Romeo Giulia:


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slow week.

I started a new job towards the end of last week—-and my time has been quite consumed over the past week.  Apologies for little to no IEDEI updates.  To make it up to you, here is a megapost with plenty of things which have been consuming my daydreams all week.

cheers—Syed


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foto of the day. 510.

I’ve always loved these……Datsun 510 (photo taken by Gleomyr)

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