IEDEI

I’ve always loved nice watches, but often find myself admiring the style of watches that are far too expensive for my benign budget.  More affordable watches are generally cheaply made and/or far too commoner for me to ever give a second glance to.

My perfect watch would be racing inspired, mechanically sound, built to detail, and not cost a fortune.   Enter Officine Autodromo and their newly launched line of fantastic watches described in the company as “Instruments For Motoring”, inspired by vintage dashboard clusters from iron fed by fuel.

These special timepieces were conceived, designed, planned, and implemented by founder Bradley Price; a good friend of mine and a SEVERE automotive enthusiast.  I knew before I ever even saw the watches that I had to have one, and that they would be beautiful to look at and functionally sound.  I was right.

I see attention to detail which is beyond what I see in watches far more expensive than these; from the packaging to the casing to the band to the detailed chassis identification card which is stamped and found inside the carefully thought out leather box; Autodromo has made a series of relatively affordable watches which can be worn in any setting; from sitting in a hospital conference room to barreling down a freeway in the pouring rain.  I know because I bought my own Wednesday—-a superb example of a black case Veloce—-here’s a dirty grainy pic of me wearing it in the TT:

The launch line-up:

These watches retail for $425, which is a great deal for the amount of detail and design found within them.  Definitely a solid gift idea for the upcoming holidays, OR just a guilty pleasure for the petrolhead screaming inside our own heads.

More details and ordering info at AUTODROMO