Category Archives: Advertising

history of typography.

history-of-typography

I am in love with fonts.  In a different life, i would sit in a studio all day designing fonts.   I am perpetually looking at fonts: on signs, on websites, in films, on cars, on badging, on artwork, in books, in magazines, old, new, ugly, beautiful—they just fascinate me!

Here’s a wicked and creative video flashing the history of typography in  5 minutes, by Ben Barrett-Forest:

src: huh

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quiet motion.

quiet-motion-by-bmw

 

I am loving the idea of this…movement in silence.  There is something very epic about the sounds of silence….if one can appreciate sounds extensively, one increases their appreciation of silence.

This installation was done by BMW in relation to their “i” sub-brand.

quiet-motion-bmw

 

video explaining the installation:

src: intersection (fr)

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M5 brochure.

No, not that M5—-the 1971-1975 Leica M5.  Some of my favourite excerpts from an original M5 brochure.  In my opinion, the most beautiful camera ever made by Leica!

src: keh

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Character: Recycling Typography.

Take old letters from neon signs, swap them for LEDs and place in nice, dark, mysterious locations.   That’s what Aleksi Hautamäki has done with this Character series.

I am obsessed with fonts…and in another world, in another time, I would have devoted my life to finding the perfect font.  However, in this one I am relegated to simple appreciation.

if you follow the link at the bottom, you can buy one of these light filled giant letters starting at 200 euros.

more info: character.fi

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the new Leica range!

Since really cutting back on my intake of automobile-related news and interests (more about the details of that at a later time) as of a few months ago, they have been replaced by a burning love for photography and cameras.  After recently buying my Leica M8.1, i have been turned on to the magical world of rangefinder cameras.  New and old.  Eventually I would like to buy a nice Leica M5 and fool around with film photography; however my primary love of cameras is around digital photography.  Part of this may be due to the fact that I am impulsive and need to see my photos within 24 hours, but mainly due to the fact that I really don’t have the time to dedicate to film photography.  Digital photography, while saturated in this day of iPhone-photographers, can still be beautiful.

Today at Photokina in Cologne, Germany; Leica revealed the new lineup of Leica M cameras.  The much anticipated ‘next step’ in the Leica M range is actually going to NOT be called the Leica M10; but instead called simply Leica M.

Bigger screen, video recording (in a Leica??), focus assist (in a Leica??), optional electronic viewfinder, 24mp CMOS full-frame sensor, and a familiar body with likely beautiful construction and materials as all Leicas generally have.   The M will cost $6950 in the US.

then there’s the Leica M-E; essentially the same camera as the outgoing Leica M9P, however recoloured in a beautiful anthracite and debadged to be a bit more stealthy!  Same exact specs as the prior M9P. Oh and the price has been slashed to $5450. 

will these make you a ‘great photographer”? NO.  Will this help inspire you to be more creative and understand the fundamentals of photography?  probably YES.  Well, at least the M8 has done that for me…..now, time to save up for a Leica M-Monochrome (announced as still in production).

Leica M-Monochrome (Leica MM):

src: L-Camera

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origins of IEDEI (2004-2007)

Far before IEDEI was turned into a car blog, (then subsequently shut as that) there was a series of photographs I was putting together between 2004 and 2007 for which I was using the “IEDEI” label.  There were supposed to be 1000 of them (youthful overambition), however in the end only 15 or 20 were made.   Photography, however, is about to make its way back to me big time in the next few weeks and months—with a purchase of a very special camera!

Here are some of those “original” IEDEI photos taken between 2004 and 2007….and displayed with various iterations of the IEDEI logo—-some cool, some not so much!  Either way, they are inspiring to the future of this site and remind me of what originally started the site.

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ad of the day. Karma.

When I first saw the Fisker Karma, I wasn’t too keen on it.  But as time as gone by, I think it is a truly stunning & beautiful car with tremendous attention to detail; interior and exterior.  Henrik Fisker is a pretty interesting designer (he also designed 2 of my favourite modern designs; the BMW Z8 and Aston Martin AMV8), and I think he’s designed a pretty remarkable car.   I’d have one in black with the full Alcantara interior….and when I mean “full”….i mean REALLY full Alcantara interior (dash, steering wheel, console, seats, etc).  Wicked.

And it’s promoted with a pretty fantastic print ad!

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ad of the day. become a real driver again.

buy an Alfa Romeo Alfetta!  I don’t care that much for the car—–but it’s a hell-of-an ad!

src:  productionCars 

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ad of the day. e mans.

Only 10 days til the best race weekend of the year comes knocking on our doors!

src:  Audi Sport

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Where are they now? Chris Bangle.

“It starts with drinking the cognac, it ends with drinking the cognac”

A couple videos about how ex-BMW design guru Chris Bangle was asked to redesign the Hennessey bottle.   The real question here is, is there flame surfacing involved!?

src: youTube (simonSays)

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ad of the day. Elan.

Classic vintage ad….for the Lotus Elan

src: gentryLane (via Mike Spinelli)

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Autodromo launches Chronographs!

Let me just say that i’ve really gotten into watches in the last 6 months; and much of this blame goes to Mr. Bradley Price, a great friend and a full-on fellow automobile enthusiast who launched his line of Autodromo watches last autumn to my standing ovation.  As I type this post, I am wearing my black Autodromo Veloce with pride.

I can’t say enough good things about my Veloce.  It feels great on the wrist, looks magnificent in any setting, and is built with quality I quite frankly never see in a watch of this price range.  Sapphire coated glass, beautiful perforated black leather strap, total attention to detail, and hell it even came with an aluminium chassis card engraved with my watch number!  How many watch companies include a chassis number with a watch!?

Autodromo is now introducing two new Chronographs based on the successful Vallelunga line.  There is industrial prowess in these designs, and when he says the goal is to incorporate vintage and minimalist design ethos, he isn’t kidding.  I think if there were two words which described these watches perfectly it would be vintage and minimalist.

As motoring enthusiasts, we often search for objects which are inspired by motoring, however in an artful, graceful, and gentlemanly way.  Autodromo watches are functionally and artistically inspired by motoring; and those of us who understand the art of gauges and dashboards can appreciate this on first glance.

Oh and just look at the press release photos.  No further words are needed.  $550 for the Chronograph, and for precision control of your time while motoring.

Take a right turn over to the Autodromo website for more information:

www.Autodromo.com

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brochure of the day. SM

How beautiful are the funky 70s photos in this brochure of the exquisite 1973 Citroen SM!?

src: lovxlr8

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ad of the day. “styling so hairy….”

I think my Detroit roots are catching up with me these days—-as i’ve been thinking more and more about cars like the AMC Javelin. I’ve always found the design of the Javelin to be….well…..challenging.  While there’s no denying that the Mark Donahue Trans-Am Javelins looked incredible….the street version has always been challenging!  All in all though, i think it’s a tremendously unique design.  Very appropriate for its era.  Look at those wheel arch bulges!

You have to love a car whose ad calls its styling “hairy”!

 src: hugo90

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ad of the day. 99.

the fantastic Saab 99 and an ad from 1971.

src: periodPaper

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picnic!

I’m still trying to figure out if there is a woman lighting her head on fire in the red Renault 4 photo.

src: blenheimGang

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ad of the day: Bagheera

As my obsession with older french cars rises by the day; i am finding new cars to be fascinated by.  One of them is the bizarre 3-seat Matra-Simca Bagheera!

src: automobile sportive

as a bonus photo, this cool cutaway drawing!

src: matrasport.dk

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Subaru 1966: “we call it cheap & ugly”

What an insane commercial (infomercial?)!

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Intersection Magazine: “Cars Now”

I’ve said this many times before, but Intersection Magazine is by far my favourite magazine in publication…..and has been for the past 3 years as a subscriber.  It’s the only magazine I get truly excited about when I see a new issue.  They are entertaining, creative, beautifully photographed, and well made.

I was happy to see in the latest issue that they have released a book entitled “Cars Now: A Guide To The Most Notable Cars Today”; so I instantly ordered it for $40 and I was pleased to find that it certainly did not dissappoint.  The purpose of this book is to document international automotive brands on sale worldwide at the moment; big and small.  It’s great to see beautiful photos of the larger marques and their current cars, but also see and read full presentations about the not-so-well-known marques.  A great book for my collection, and will sit very nicely alongside my Intersection magazine collection.

512 pages, $39.99, available to order from Taschen

and of my favourite photos in the entire book!! JUST CLASSIC! LOL:

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ad of the day. Lancia

i dig it, even though the Lancia Beta could never live up to this amount of hype!

 

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