IEDEI is back! with a new blog format, ready to roll.
The IEDEI blog is still being repaired and upgraded. Thanks for your patience! will be back soon with all your favourite petrolhead photos, news, and stories.
I took this photo here in Brooklyn of a MKIV R32 parked on the street with a Quattro badge on the window, and Audi rings on the side. I’m not sure what to really think of it. The R32 DOES have a Quattro-like AWD system, and it also utilized the Audi-developed DSG gearbox (thanks for the correction, Bulgogibrothers!)—but it’s not an Audi!!! Debate…
(click on the photo 2 times to see the hi-res version)
BMW has decidedly become more tacky as the 90’s concluded and the 00’s began. The cars have declined, in my opinion, and their strategy, designs, and overall brand identity have undergone a process of failure. Currently their sales are dropping by the day; losing momentum to the imminent rise of Audi, Lexus, and a resurging popularity of Mercedes-Benz.
That being said, it is readily apparent these days that BMW is MOST worried about Audi and their slow and steady growth (even through the recession). So what are BMW gonna do about it?
They have released one of the cheesiest, nonsensical, and empty commercials i’ve seen in a long time. Nice one BMW. Even that previous generation Audi A4 you’ve put sort of makes the current 3-series look pale. If they had put the new B8 A4, it would have surely converted more buyers into Audi drivers than BMW ones. Ultimately, what this commercial does is make BMW drivers look worse than their current image already suggests…
And the slow decline of BMW continues…
Earlier today, I picked up a copy of Gran Turismo for my little PSP.
The game does NOT have a Career Mode as Playstation versions of Gran Turismo have previously had. In those versions, you can collect cars, compete in multi-car races, and keep a garage with a collection. In this version, the gamemakers have NOT incorporated those features. Basically it is single player race mode, time trial mode, and then a series of driving challenges to win you money and open up new cars you can buy with that money.
I think the purpose of this game was to give people a copy of their favourite tracks in the world—-to keep in their pocket, and play whenever one wants. And for that purpose alone, GT for PSP is a superstar. Fantastic graphics and gameplay, and superb rendering of classic race tracks such as Suzuka, Nurburgring, Laguna Seca, etc. All in all, a very cool idea. I AM HOOKED ON the NURBURGRING, as always!